What You'll Learn

Module 1: Marketing Foundations (Week 1)

Marketing fundamentals, customer psychology, competitive analysis, and building your strategy canvas. You'll create your first marketing plan by the end of this module. 6 lessons, 2 hours of video.

Module 2: Traffic & Acquisition (Week 2)

SEO deep-dive, content marketing, and paid advertising setup with live campaign walkthroughs. Build and launch your first Google and Facebook ad campaigns with real budgets. 8 lessons, 3 hours of video.

Module 3: Conversion & Email (Week 3)

Landing page optimization, email sequences, retargeting strategies, and funnel design. Real case studies showing how students increased conversion rates by 40%+. 7 lessons, 2.5 hours of video.

Module 4: Social Media Mastery (Week 3-4)

Content frameworks for Instagram, LinkedIn, TikTok, and X. Learn the 80/20 of social media growth without spending hours creating content. 6 lessons, 2 hours of video.

Module 5: Analytics & Certification (Week 4)

Analytics dashboards, A/B testing, ROI measurement, and your certification project. Build a complete campaign from scratch and present it for expert review. 5 lessons, 2 hours of video.

Alex Rivera — 12 years of digital marketing experience. Former Head of Growth at two Y Combinator startups. Built and scaled marketing teams from 0 to $10M ARR. Featured in HubSpot, MarketingProfs, and Search Engine Journal. Alex has personally trained 3,000+ marketers through this program.